Nike’s Chief Sustainability Officer Departs

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

Sports & Outdoors

Here's what's happening this week in the world of sports and outdoor e-commerce:
- Retail ads tie to in-stock local inventory.
- iPhone 17 boosts creator-grade mobile content capture.
- AllTrails adds AI lens for trail hazards.
- Knix taps Nicole Scherzinger for new activewear line
- Amazon sets Oct 7-8 Big Deal Days.
- mPOS adoption accelerates with AI and loyalty.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

RETAIL MEDIA TECH
Locally Unveils Retail Campaign Studio: The First Tool To Link Campaigns Directly To In-Stock Retail Products
Locally launched Retail Campaign Studio, connecting brand campaigns to in-stock products at nearby retailers via real-time inventory. This aims to cut wasted spend and lift local conversion by aligning ads with actual shelf availability, a persistent gap in retail media and social. Sports and outdoor brands with wholesale channels, their retail partners, and measurement teams are directly impacted.

Nike’s chief sustainability officer Jaycee Pribulsky is leaving after less than two years, amid broader corporate realignment. Leadership churn at a category leader signals possible recalibration of sustainability priorities, reporting cadence, and supplier expectations. Competitors, retailers, and partners will watch for policy shifts that could influence materials roadmaps and claims across the sector.

Knix unveiled an active collection featuring HiTouch leggings, strappy bras, and workout tops, fronted by Nicole Scherzinger. The celeb-led drop aims to cut through a crowded category with culture-first storytelling plus performance positioning. Expect paid social, influencer, and creator-led content to carry the launch; brands should benchmark creative and conversion paths.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Prime Big Deal Days Is Still A Few Weeks Away, But We're Already Seeing Yeti Coolers On Sale: Amazon set Oct 7-8 Big Deal Days, with early 50%+ outdoor discounts signaling heavy fall promo intensity and pricing pressure across DTC and marketplaces.(More)

This Fleece-Lined Crocs Shorty Transforms Comfort Into Cold-Weather Luxury: Crocs’ $70 lined Shorty removes vents, adds rubber pods—entry-price winterization in neutral tones for broad adoption.(More)

Market And Reebok Return With A Dual-Terrain Club C Capsule: Reebok x MARKET’s dual-terrain Club C capsule merges utility and storytelling, underscoring outdoor-lifestyle crossover and collaboration-led product drops ahead of fall.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division