Gymshark tests footwear with R.A.D ahead of SoHo flagship

Plus: TSN Launches Shoppable TV With Shopsense AI

September 10, 2025 • Estimated Reading Time: 3 minutes

Sports & Outdoors

Here's what's happening this week in the world of sports marketing:
- TSN Shop goes live; broadcasts become storefronts.
- Gymshark tests footwear with R.A.D; SoHo flagship coming.
- Heated apparel consolidates as JustBrand buys Venture Heat.

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Swipe through for the highlights.

📌WEEKLY MUST-KNOWS

Bell Media extended its Shopsense AI partnership to launch TSN Shop, turning live sports broadcasts into shoppable moments via QR codes, curated collections, and in-game placements. This shifts sports viewing from awareness to direct conversion with measurable outcomes. Brands, advertisers, and merchandise partners gain a new transaction window tied to real-time fan engagement.

Gymshark is debuting limited-edition training shoes with performance brand R.A.D at $150 as it readies a 13,000-square-foot SoHo flagship in New York. The collab de-risks category entry through a test-and-learn approach rooted in community demand. CrossFit and Hyrox athletes, footwear incumbents, and NYC retail peers should expect category crossover and collab-led drops to intensify.

JustBrand bought Venture Heat, cementing its position as North America’s largest heated clothing company with products in 5,000+ retail doors including DICK’S, Bass Pro, Lowe’s, Academy, and Scheels. Venture Heat’s tech and product team fold into JustBrand to speed R&D and expand into tactical and industrial segments. Outdoor retailers and winter sports categories should see broader assortments and faster innovation cycles.

⚡QUICK READS

TDK And ASICS Team On Motion-Sensing Coaching: Sensor-driven motion analysis aims to deliver personalized coaching and inform next-gen running shoe design, tightening feedback loops between wearables data, training apps, and product roadmaps.(More)

Roblox Fashion Shows Go Mainstream: UGC layered clothing, avatar runways and brand collabs on Roblox are creating a low-cost testbed for virtual product, talent scouting and Gen Alpha engagement.(More)

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