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Sports & Outdoors Newsletter | Don't Put All Your Eggs in One Channel

Plus: 🧢 Fospha Tops the Stack - 5 AdTech Tools Changing the Game This Week

Author

Rafe Houston
April 16, 2025 • Estimated Reading Time: 8 minutes

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Welcome to ClickZ Sports & Outdoors, the essential newsletter for professionals in sports eCommerce.

Top 5 adtech tools this week: Fospha, Pentaleap, Compliant, Oktopost and Claritas | Performance Marketing World

Top 5 adtech and martech tools this week: from decoding competitor strategies to proving the ROI of in-game ads, here’s our round up of new ways to power up your tech stack.

This week:
– Fospha: Halo tool measures true cross-channel marketing impact on DTC Amazon sales
– Pentaleap: teams up with Vantage to offer retail media networks a unified path-to-purchase
– Compliant: working with Fiducia to boost programmatic media quality for clients
– Oktopost: new Content Marketing Intelligence to decode competitor strategies for B2B clients
– Claritas: teaming up with Anzu.io to prove ROI of intrinsic in-game ads

Specialty Bites 🍪

ACTIVEWEAR TRENDS

InStyle rounds up the best activewear brands of 2025, highlighting top picks for quality, comfort, and style across workouts and everyday wear. Key mentions include Lululemon for premium performance, Alo Yoga for elevated athleisure, Gymshark for affordability and fit, and Vuori for sustainability and softness. The list caters to a range of needs—from high-intensity training to casual, stylish lounging. This information is relevant for marketing professionals seeking to understand consumer preferences and capitalize on the activewear market's evolving landscape.

BUSINESS ACQUISITION

Anta Sports' acquisition of Jack Wolfskin for €290 million signals a strategic expansion into the European outdoor market. This move capitalizes on Jack Wolfskin's technical expertise and strong European presence, enhancing Anta's brand portfolio and supply chain efficiency. Marketers should note the potential for global brand alignment and growth synergies in outdoor sports retail.

PERFORMANCE FASHION COLLABORATION

The North Face and UNDERCOVER's SOUKUU Season 4 for Spring/Summer 2025 combines high-performance outdoor gear with avant-garde fashion, catering to a hybrid lifestyle balancing urban and natural exploration. This collection's innovative features, like VECTIV footwear technology and adaptable apparel for varying conditions, offer a practical yet stylish solution for consumers seeking versatile gear. Ideal for marketers focusing on consumer lifestyle trends, these elements highlight a growing demand for products that seamlessly merge functionality with aesthetic appeal.

ANGLING INNOVATION

The 2025 In-Fisherman Bass Guide Gear Box is an essential purchase for bass anglers, providing nearly $150 worth of premium fishing products from top brands like Berkley and Rapala at a reduced cost. Its limited availability and the inclusion of a six-month MyOutdoorTV subscription enhance its appeal, creating a sense of urgency among outdoor enthusiasts.

ACTIVEWEAR INSIGHTS

The activewear market is projected to grow from USD 430.3 billion in 2025 to USD 786.6 billion by 2034, driven by health-conscious lifestyles and Gen Z's demand for comfortable, inclusive apparel. Sustainability remains a critical challenge, with rising emissions prompting brands to adopt eco-friendly practices. Market leaders like Nike and Adidas face intense competition, driving shifts in consumer engagement and product innovation.

OUTDOOR FOOTWEAR INNOVATION

The adidas Terrex Skychaser offers a trail-ready design featuring GORE-TEX membranes and Continental outsoles, balancing durability, style, and functionality. Its performance-oriented features, like Speed Lace closure, are ideal for both urban and rugged environments. This versatile footwear is perfectly aligned with current outdoor trends, appealing to both hikers and everyday users seeking a blend of form and function.

Influencer Corner 📢

Experience Over Possession, Gen'Z Luxury | Juan Campdera

Gen Z values experiences over owning luxury goods, favoring moments they can share and showcase on social media. This has driven demand for experiential luxury like exclusive events, pop-ups, and limited-edition releases that foster community and exclusivity.

+71% Gen Z say they would rather spend money on an experience than a product.

+75% Gen Z beauty consumers claim that "the brand’s values and storytelling" significantly influence their purchasing decision.

The “Marketing & Communication Manager” Starter Pack 👩🏼‍💻 | Emma Bauditz Hansen

Included in the box:
💻 A MacBook that never closes
☕ Coffee, because ideas don’t come without it
🎧 AirPods (always connected to the wrong device)
🕶️ Sunglasses for the lunch breaks outside ofc
 📱 LinkedIn and Canva, where the magic (and mild panic) happens
 💄 A touch of lipstick for a perfectly practiced “I’ve got this” face
& a smile that means “This brand is in good hands”

Optimization Hub ⚙️

ACCOUNT-BASED MARKETING

LinkedIn stands out as the premier platform for account-based marketing due to its unmatched targeting capabilities that effectively reach specific companies and roles. Leveraging LinkedIn's tools, such as matched audiences and layered targeting approaches, significantly enhances conversion rates and ROI, as engagement-based strategies increase retargeting prospects by 40%. To maximize LinkedIn's power, marketers should define precise ideal customer profiles and integrate AI-powered tools for dynamic audience optimization.

AI SEARCH STRATEGIES

Google's AI Mode is transforming search by integrating AI-driven, conversational interactions akin to ChatGPT into its platform, reshaping SEO efforts. This demands a focus on generative engine optimization and enhanced content quality, leveraging structured data, and developing authoritative backlinks to remain visible and competitive. AI tools and insights are critical for adapting strategies to this new search paradigm.

AI INVESTMENT STRATEGY

Amazon CEO Andy Jassy underscores the necessity of significant AI investments to enhance customer experiences and maintain competitiveness. With around $8 billion invested in AI startup Anthropic, Amazon integrates AI into its offerings, such as the revamped Alexa voice assistant. This positions the company at the forefront of providing enriched, personalized experiences, serving shareholders and aligning with industry trends.

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