Sports & Outdoors Newsletter | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

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Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Specialty Bites 🍪

SPORTS TRENDS INSIGHTS

Spring-Summer 2026 Sports Order Trends Highlight Multifunctionality and Sustainability Drive Growth

Spring-summer 2026 sees sports and outdoor retail trending towards multifunctional and sustainable products, driven by consumer demand for versatility and environmental consciousness. Running, trail running, and sports promoting community engagement, such as padel, are particularly popular, offering a promising avenue for growth. Retailers are encouraged to focus on durable, adaptable products that cater to changing consumer needs and preferences.

SHAREHOLDER RETURNS

Dick's Sporting Goods Achieves Notable Shareholder Returns Despite Lagging Earnings Growth

DICK'S Sporting Goods has provided exceptional shareholder returns over five years, with a total shareholder return (TSR) soaring 505%, attributed largely to reinvested dividends. While earnings per share grew at a compound rate of 66%, recent insider buying is a positive sign, though the market appears cautious, as reflected in the 39% average annual share price growth. Marketers should note the influence of reinvested dividends on shareholder returns, as this emphasizes the significance of dividend policies in shaping investor perceptions.

BUSINESS EXPANSION

Out With Style Pioneers New Territory with First Physical Store Launch

Out With Style, an emerging outdoor clothing retailer, is expanding from online to physical stores, which marks a considerable shift in its growth strategy. This move is significant for marketing professionals interested in retail evolution, as it highlights the brand's approach to compete with established giants. By opening physical locations, the company seeks to enhance brand presence and reach a broader consumer base in a competitive market.

FASHION TRANSITION

From Fashion's Glitz to Fitness Grit A Journey of Bold Transformation

The shift from UK modeling to fitness highlights a growing industry trend towards authentic strength and personal transformation. Both modeling and fitness now emphasize inner strength and resilience, blending identity with capability. This evolving landscape offers marketers opportunities to engage with modern consumers seeking genuine empowerment and aspirational change.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.