Sports & Outdoors Newsletter | How Leading Sports Brands Are Using Brand Spend to Boost AOV

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Editor’s Pick 🌟

The Secret to Higher AOV Revealed 🤯

Specialty Bites 🍪

FINANCIAL INSIGHTS

Dick's Sporting Goods' Q3 Report Highlights Strong Sales Growth Despite Decreased Net Income

DICK'S Sporting Goods reported a 5.3% rise in net sales for Q4 2024, driven by increased footwear and athletic apparel sales, alongside new store openings. Gross profit improved, aided by better merchandise margins. Despite a net income dip due to Foot Locker investment losses, expectations for fiscal 2025 include expanded gross margins and store growth.

TECH SNOW GEAR

Innovative Snow Gear Brand Nobodys Princess Highlights Market Gap For Women

Nobodys Princess, a technical snow gear brand, addresses the snow sports industry's neglect of women's needs by developing functional, stylish gear for diverse body types. Founder Maria Baker's personal experiences highlighted the market gap, driving the brand's rapid growth. Marketing professionals should note the brand’s strategic focus on inclusivity and the underrepresentation of women, opening opportunities within niche markets and building global appeal.

SUSTAINABILITY INSIGHTS

Sustainability Insights Drive Change in Outdoor Industry for Dynamic Future

The Outdoor Impact Summit highlights the dynamic process of sustainability, crucial for the sports and outdoor industry. Focusing on mindset shifts, industry collaboration, political activism, and social engagement, brands can align internal cultures and external partnerships for sustainable impact. This approach ensures relevance and resilience in a rapidly changing environment, offering actionable insights for marketers.

FITNESS GEAR TRENDS

Best Running Sunglasses of 2025 with Expert-Tested Guide for Every Runner

Running sunglasses are essential gear that enhances performance by protecting eyes from harsh conditions while providing clarity and comfort. This review offers insights into value for budget-conscious buyers and high-performance seekers, detailing specific brands like Goodr OG and 100 HyperCraft suitable for different needs.

BIKER APPAREL HIGHLIGHTS

Discover Prestige in Biker Gear with Innovative Helmet and Apparel Designs

Biker Gear & Apparel offers a range of products tailored for motorcycle enthusiasts, including helmets, vests, jackets, and more, providing durability and comfort. The apparel is designed with features like concealed carry pockets, premium leather, and advanced ventilation, relevant for riders valuing safety and style. This curated selection emphasizes practical benefits and addresses the needs of safety-conscious bikers.

Optimization Hub ⚙️

BRAND SPEND

Sweaty Betty: 2.3% AOV Uplift from Brand Spend!

Sweaty Betty knew their brand campaigns delivered, but proving it? That was the challenge. The brand partnered with Fospha, they applied a Bayesian network model to their data, exposing the causal link between awareness spend and business outcomes like AOV.

The breakthrough? Identifying engaged visits and branded search impressions as key predictors of downstream results. These became core KPIs and Sweaty Betty could scale brand spend with confidence.

The result? A 2.3% uplift in AOV among new customers after their integrated brand campaign, reinforcing the strong relationship between awareness and pricing power. Read the full research and learn how to unlock stronger pricing power here.

INCLUSIVE MARKETING

Pride 2025 and the Retail Balancing Act

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA MARKETING

Pinterest Enhances Pin Recommendations with New TransActV2 Ranking Model

Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.

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