Sports & Outdoors Newsletter | 🏕️ Memorial Day Data You Can’t Miss

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New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Specialty Bites 🍪

OUTDOOR GEAR SAVINGS

Score Major Savings on Premium Outdoor Gear With Memorial Day’s Best Deals

SUSTAINABLE OUTDOOR LIFESTYLE

Sustainable Hiking Habits for Responsible Adventurers Who Value Performance and Nature

Ten actionable sustainable hiking habits center on using durable, multifunctional, and minimalist gear, supporting ethical brands, and modeling responsible trail behavior. Marketers in outdoor eCommerce can leverage these practices to align product positioning with consumer values of environmental stewardship, driving brand differentiation and customer loyalty in a competitive market.

OUTDOOR GEAR INNOVATION

Cutting-Edge Outdoor Gear Shines at Overland Expo West 2025

PREMIUM OUTDOOR GEAR

Top Five Premium Bike Packs Perfected for Every Rider’s Gear-Carrying Needs

Extensive field testing of bike gear-carrying solutions reveals the Mission Workshop On-Bike Storage System, CamelBak HAWG 20, Nathan TrailMix 2.0, High Above The Venture, and EVOC Hip Pack Pro 3 as top options, each excelling in durability, accessibility, and fit. Marketers targeting the outdoor and cycling market can leverage these product highlights to align messaging with consumer priorities—durability, modularity, and adaptive storage. Understanding user preferences for customizable, weather-resistant, and purpose-specific packs can inform marketing strategies and product positioning for maximum relevance.

CAMPING INNOVATION

Modular Camping Kit Merges Ten Essential Outdoor Tools Into One Sleek Device

Aecooly's CamperKit condenses ten outdoor camping essentials—including fans, lights, water and air pumps, a charger, lighter, and safety alarm—into one modular, magnetically connected system powered by a single core battery. Marketers in the eCommerce and outdoor retail sectors benefit by recognizing this all-in-one solution as a response to growing consumer demand for portable, multifunctional gear, signaling opportunities for targeted product bundling and streamlined inventory management. This shift toward compact, integrated tools reflects evolving preferences for versatile outdoor experiences, providing actionable insight for innovation in product design and go-to-market strategies.

Influencer Corner 📢

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.

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