Sports & Outdoors Newsletter | 🧠 Outthink Last Click Attribution

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Editor’s Pick 🌟

Data Dive🤿: How Much Should You Be Spending on PMAX

🏢 Size Matters: Note, this optimal allocation does vary slightly between different brand sizes. Top-performing small brands were found to have a 52% PMAX / 15% Paid Search split, while top-performing large brands allocated more to PMAX, with a 59% PMAX / 9% Paid Search split.

Why? Consumer goods adopt search-heavy strategies because their products often address specific functional needs that consumers actively search to solve. Fashion brands, by contrast, primarily sell products through visual storytelling and emotional appeal, better suited to other Google ads formats including PMAX.

Unlock the full potential of your Google Ads budget! Fospha’s new Performance Max and Paid Search Playbook is your guide to cultivating cross-channel synergies, reducing wasted ad spend, and maximizing blended performance.

➡️ Download your copy now!

Specialty Bites 🍪

WEARABLE TECH INNOVATION

Hypershell Pro X Exoskeleton Makes Daily Movement Feel Effortless

The Hypershell exoskeleton, priced at $999.99, offers enhanced mobility, reduced fatigue, and improved leg strength via AI-powered technology, appealing to adventurers and individuals with mobility challenges. Its Bluetooth-compatible app provides seamless setup and usage insights, emphasizing practical utility. Promising significant benefits, this technology can transform the experiences of diverse users seeking enhanced movement capabilities.

SKI TOURING ESSENTIALS

Essential Ski Gear Under $20 For Backcountry Adventures

This article presents seven tools under $20 that can prove essential for ski touring, focusing on practical, cost-effective solutions for unexpected backcountry challenges. These items include Voile Ski Straps, MSR Alpine Dish Scraper, and MountainFLOW Eco-Wax, offering skiers compact, economical options to address mid-ski maintenance and environmental adaptability. Emphasizing strategic selection, these tools ensure preparedness for varied conditions, enhancing the overall skiing experience with minimal investment.

BRAND COLLABORATION

CLOT x adidas Silk Collection Merges Eastern Textures With Western Street Style

The CLOT x adidas Silk Collection, launched by Edison Chen and available at Commonwealth, showcases a fusion of Eastern textures with Western street culture, featuring premium apparel and the CLOT Silk Gazelle shoes. Utilizing materials like Tencel and linen, the collection targets fashion enthusiasts seeking innovative style. This collaboration highlights an intersection of traditional craftsmanship with contemporary design, offering marketers insights into cross-cultural apparel trends and consumer engagement strategies.

FASHION COLLABORATION

North Face x UNDERCOVER SOUKUU 4th Season Spotlights Innovative Outdoor Gear Unveiled

The North Face and UNDERCOVER's fourth SOUKUU collaboration continues to focus on high-performance outdoor gear, integrating advanced fabric technology for waterproof protection and durability. The collection for Spring/Summer 2025 includes trail-specific apparel with convertible features and VECTIV performance technology in footwear, providing enhanced functionality for outdoor enthusiasts. With its focus on cutting-edge tech and versatile design, the release addresses the demand for resilient, adaptive outdoor products pertinent to marketing trends in the athletic and apparel industry.

BIODIVERSITY ADVOCACY

Biodiversity Is Essential We Must Persevere Together for a Sustainable Outdoor Future

Dan Yates emphasizes the outdoor industry's role in combating biodiversity loss, a critical threat impacting the environment and industry resources. EOCA engages brands in conservation efforts by offering memberships to fund restoration projects. This presents practical benefits and narrative value for brands seeking sustainable engagement, resonating with environmentally conscious stakeholders.

Influencer Corner 📢'

Optimization Hub ⚙️

BUSINESS MEASUREMENT FRAMEWORK

Crafting Unified Measurement Frameworks for Enhanced Business Insights and Success

Breaking organizational silos is essential for building effective measurement frameworks, ensuring data-driven insights drive marketing success. By involving all stakeholders and focusing on real-world applications, businesses can align metrics with strategic objectives. Tailored frameworks improve communication and performance across departments, essential for today's competitive landscape.

SOCIAL MEDIA MARKETING

Instagram Unveils Monthly Recap For Enhanced Content Performance Insights

Instagram's new monthly recap feature provides creators with valuable insights into their content performance, including total views, follower engagement, and specific audience activity times. This feature aids marketers by offering actionable tips to enhance content strategy based on the unique behaviors of their audiences, fostering a more tailored approach to growth and engagement.

ECOMMERCE OPTIMIZATION

Optimize Google Ads Bidding for Enhanced Ecommerce Profits and Success

Adjusting the Google Ads bid strategy, specifically the Target ROAS, can enhance Shopping Ads revenue without reducing profitability for eCommerce businesses. Use Impression Share and Search Lost IS metrics to identify and rectify revenue loss. Gradual budget and ROAS adjustments ensure consistent performance improvement.

📲 Like what you’re seeing?

Get real-time insights from top industry events, expert takes, and behind-the-scenes content. Follow ClickZ on Instagram, TikTok, and YouTube for your daily dose of marketing intel.

❄️ Feedback Slalom