Sports & Outdoors Newsletter | 🧭 Why Durable Design Is Winning in Outdoor eComm

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Only Got 2 Minutes? ⏱️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Specialty Bites 🍪

OUTDOOR GEAR PROMOTION

REI Anniversary Sale Features Top Outdoor Gear Picks With Up to 50% Off

REI’s Anniversary Sale offers significant discounts—up to 50 percent—on nearly 6,500 outdoor gear products, including exclusive deals for REI members that extend to used gear. Marketers targeting outdoor enthusiasts should note the strategic importance of this event for driving seasonal demand and capturing bargain-conscious shoppers. Smart product selection and timing around this sale can boost engagement and conversion in the outdoor retail and eCommerce sector.

ADVENTURE GEAR SOLUTIONS

Luxury Adventure Motorcycle Luggage Delivering Rugged Durability With Elegant Design

ATHLETIC MARKET TRENDS

Running Apparel Market Thrives on Health Trends, Smart Fabrics, and Sustainable Design

The running apparel market is driven by growing health consciousness, digital retail expansion, and consumer preference for sustainable, high-performance products, with Asia-Pacific emerging as a major growth region. Marketers should note the influence of eCommerce, influencer marketing, and inclusivity trends, as these shape purchase behaviors and product development. Heightened competition and premium pricing remain core challenges, requiring brands to prioritize differentiation and value-driven messaging.

OUTDOOR APPAREL INNOVATION

Spider Clothing Combines Style, Comfort, and Durability for Outdoor Adventures

Spider clothing delivers proven durability, advanced weather resistance, and adaptable design, addressing core needs for outdoor consumers who value performance and comfort. Marketers targeting active or adventure-oriented audiences can strategically emphasize the brand’s blend of utility, aesthetics, and long-term value. Its eco-minded production resonates with sustainability-focused consumers.

RETAIL LEGACY CLOSURE

Iconic Jax Ames Outdoor Gear Closes After Seventy Years Of Community Service

After 70 years as a community anchor, Jax Ames Outdoor Gear is closing—not due to bankruptcy, but from an undisclosed shift in business direction. The closure signals evolving market dynamics affecting brick-and-mortar retailers and highlights the importance of adaptability for marketers navigating changing consumer behaviors and preferences.

Influencer Corner 📢

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

📲 Like what you’re seeing?

Get real-time insights from top industry events, expert takes, and behind-the-scenes content. Follow ClickZ on Instagram, TikTok, and YouTube for your daily dose of marketing intel.

❄️ Feedback Slalom