What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sports & Outdoors Newsletter | 🎾 Adidas Revives the Trefoil at Wimbledon

Sports & Outdoors Newsletter | How Leading Sports Brands Are Using Brand Spend to Boost AOV

Plus: How outdoor brands are turning sustainability into brand loyalty♻️

Sports & Outdoors Newsletter | 🎯 Are You Measuring YouTube’s Real Impact on Sports Sales?

Plus: Colorshift tech is changing the turf game—see where the growth lies.

Sports & Outdoors Newsletter | 🏕️ Memorial Day Data You Can’t Miss

Plus: Why brands using YouTube & Demand Gen grow 32% faster📈

Sports & Outdoors Newsletter | 🧭 Why Durable Design Is Winning in Outdoor eComm

Plus: ⛺ What Marketers Can Learn from REI’s High-Impact Seasonal Sale

Sports & Outdoors Newsletter | 💰 Prove Brand ROI: Sweaty Betty Shows the Way

Plus: 🎒 Arc’teryx Alpha SL Just Changed the Backpack Game

Retail Media vs. ROAS Reality: Are Your Outdoor Sales Being Credited Twice?

Why siloed retail media attribution is distorting your marketing metrics—and how sports apparel brands can measure what's truly driving growth.

Sports & Outdoors Newsletter | From Trails to TikTok: Salomon’s Glow-Up 👟

Plus: 🖥️ Top Session Replay Tools to Decode Real Shopper Behavior

Sports & Outdoors Newsletter | Google Strategies for Growth📈

Plus: 📢 Meta vs Google Ads for D2C - Which Should You Focus On?

Sports & Outdoors Newsletter | The Rise of CTV Advertising📺

Plus: 💡 The rise in smart fitness tech

Sports & Outdoors Newsletter | Don't Put All Your Eggs in One Channel

Plus: 🧢 Fospha Tops the Stack - 5 AdTech Tools Changing the Game This Week